For Enlight IT, we organized a Value Proposition workshop and classified main services and benefits. We created a marketing strategy based on this. Next, based on the information and agreements from the workshop and customer data, we modified the content and the structure of the website. We wrote case studies about their most significant projects. We have created a sales process that we continue to modify and optimize. We held several trainings related to communication, sales and marketing. These activities resulted in new clients and new potential clients, as well as the optimization of time of the sales team.