Tools
Strategy and structure
We create strategy and structure with the help of these tools
SWOT Analysis
During a one-day multidisciplinary internal workshop, we analyze your current strengths, weaknesses, opportunities, and threats.
Value Proposition workshop
Together we find the unique value that your services provide to customers and the market in which you operate.
Target group research
Through conversation, surveys, and observation of your target group (current and potential clients) we learn how best to communicate with them, what exact problem we can solve for them, and on which communication channels to find them.
Based on research and collected information, we create:
- Marketing strategy
- Internal and/or external communication strategy
- Content strategy
- Plan for social networks
- Email marketing plan
- PR plan
Action and optimization
After setting a strategy and a clear plan, we move into action and optimization:
Email Marketing
One of the most powerful tools for personal communication with the target group. We create a plan and write newsletters, welcome e-mail sequence, promo campaigns, campaigns to educate the target group, to remind and motivate a particular action, etc.
Content writing
We write content that sells, helps, calls for action, or educates. Blog posts, articles, interviews, sales pages, content for the site or social networks.
Social media marketing
We make a plan of publications - organic or paid. We design campaigns, we create value for the target group.
Paid campaigns for Google and Social Media
We set up and track campaign payments on Google. We optimize and report on the results.
PR - cooperation with the media
Through cooperation with relevant media, we promote your organization and services, build trust and create a desired image of your brand.
Education
Personalized lectures & workshops
Workshops about content and copywriting, public speaking, email marketing, communications
Individual mentoring and coaching
Mentoring in the area of marketing and communications, business coaching
